On the horizon
We’re planning some exciting new updates to Estée’s online platform soon.
Estée’s previous online identity was ‘Essie Button’ and she felt it was little too limiting and no longer right for her. Luckily her actual birth name was perfect, as it was unique and had a visual balance to it. We then began exploring a variety of potential creative routes, researching the industry and collaboratively building out mood boards. Once a route was settled on we built out a set of guidelines and logo formats to use across all her touch points.
With logos being used across a wide variety of formats and devices, we created a set of lock ups that would look great no matter the medium.
We explored playing with different shapes and forms to create a unique letter shape and language.
We paid great attention to each individual letter in the character set to ensure it was consistent throughout.