Estée Lalonde

​​Redefining a social media star to a growing audience

The beauty blogging guru, Estée Lalonde, approached us with a desire to invigorate her online image. She felt she had outgrown her existing brand and wanted to refresh her online presence with a more sophisticated look and feel. Her website needed to be redesigned with a more editorial and sleek feel to match her growing fan base.

  • Design:
  • Brand & Identity Design
  • Visual Design
  • UI/UX Design
  • Engineering:
  • Front-End Development
  • Content Management Systems
  • API Integration
  • QA
  • Strategy:
  • Research
  • Brand Strategy
  • UX Strategy

Visual identity

Estée’s previous online identity was ‘Essie Button’ and she felt it was little too limiting and no longer right for her. Luckily her actual birth name was perfect, as it was unique and had a visual balance to it. We then began exploring a variety of potential creative routes, researching the industry and collaboratively building out mood boards. Once a route was settled on we built out a set of guidelines and logo formats to use across all her touch points.

Logo Lockups

With logos being used across a wide variety of formats and devices, we created a set of lock ups that would look great no matter the medium.

Shape and Form

We explored playing with different shapes and forms to create a unique letter shape and language.

Character Set

We paid great attention to each individual letter in the character set to ensure it was consistent throughout.

On the horizon

We’re planning some exciting new updates to Estée’s online platform soon.

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