The Future
Following the successful launch of the online store, we continue to work with Print Cluib on their digital and social strategy, monitoring the performance of the online store and optimising wherever possible to maximise efficiency
Working closely with the Print Club London team and reviewing site analytics, we were able to identify the key elements of the site that needed the most attentions, the 'Shop' page and mobile. By using site data to inform us before we kicked off the project, we were able to make the an impact quickly on increasing conversations and improving the overall shopping experience.
Our first task was looking at the shop page. We focused on giving users the choice to search how they wanted, whether that was by theme, price, colour or artist - which helped to users find what they wanted.
Following the updates to the shop page, we turned out attention to the mobile experience. We revised the navigation and layout of mobile templates, to better aid users flow through browsing and on to purchase.
Our work resulted in conversion rates to rise by 11%, revenue to grow by 44%, transactions to increase by 33% and average order value to increase by 8.5% compared to the Christmas period from 2016 to 2017.