On the horizon
We’re working to release continuous feature updates to ensure the website remains fresh and optimised.
With the growth of social media stars and celebrities, Storm was finding its brand and structure were slightly out of sync with the changing requirements of their clients. We started by a light-touch refinement of their main identity, logo and brand assets and then helped formulate Storm’s new division, ‘Storm Vision’ – for their digital and broadcast talent.
We focused on an image-first approach to UX design with the goal of elevating the brand and their talent’s digital presence. Thorough testing of our ideas through rapid-prototyping allowed us to quickly reach the right solution to give the user the best possible experience.
Storm’s previous e-casting application was slow and difficult to use. In a high-paced environment this was effecting their productivity. We started building out clickable prototypes and sharing them with the agents – the real users of the application. This way we could quickly make key design decisions and iron out any issues or features before we committed to fully building out the infrastructure, saving time and unnecessary expense.