The Future
Following the successful launch of the brand and online platform, we continue to advise Waven on their digital and social strategy, monitoring the performance of the online store and optimising wherever possible to maximise sales
We started by creating and developing their logo and brand assets. Ensuring their identity was clear and unique, it was important this worked equally well across their clothing labels and their online store.
We used an iterative approach to refine and hone the look and feel of the e- commerce store. The checkout process was critical; it needed to be easy to navigate and simple to understand to ensure there were minimal abandoned baskets.
As well as designing and building the Wåven website, Patron also developed their brand world. This came in the form of a renewed logo, icon, typographic treatment, and a new colour palette.